a:5:{s:8:"template";s:5775:" {{ keyword }} ";s:4:"text";s:13745:"Er entwickelte zusammen mit William McDonough das Cradle-to-cradle-Konzept. Everything can be designed to be disassembled and safely returned to the soil as biological nutrients, or re-utilized as high quality materials for new products as technical nutrients without contamination. Why you should listen Michael Braungart (* 7. McDonough has also articulated the Cradle to Cradle Design framework as The Five Goods™ (Good Materials, Good Economy, Good Energy, Good Water, Good Lives) to help companies focus and evaluate their efforts on becoming "more good." podcast. In nature, the “waste” of one system becomes food for another. Vorbild ist die Natur: Ameisen, die nicht nur ihre eigenen Abfälle wieder verwerten, sondern auch die anderer Organismen; oder ein blühender Kirschbaum, dessen Blütenpracht zu neuer Erde wird. William McDonough: Cradle-to-cradle is the creation and qualification of a circular economy. In 2005, MBDC created the Cradle to Cradle Certified Products Program to recognize high levels of sustainability achieved by its clients and to inspire others to optimize their products and “rethink the way they make things.” In 2010, MBDC donated to the Cradle to Cradle Products Innovation Institute an exclusive license for the certification program and methodology, and the Institute now administers the program and manages the Product Standard as a third-party, nonprofit organization. © TED Conferences, LLC. William McDonough - Architect Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. William McDonough co-founded the Cradle to Cradle Products Innovation Institute to scale up and expand the rigorous product certification program which has been developed and implemented by MBDC. William Andrews McDonough (* 1951 in Tokio, Japan) ist ein US-amerikanischer Architekt, Designer und Autor, der bekannt für seinen Einsatz zur Nachhaltigen Entwicklung und des Cradle-to-cradle -Konzepts … Forget the rest. So rather than cradle-to-grave, which is a take, make, waste system. Braungart ist Professor an der Erasmus-Universität Rotterdam, Geschäftsführer der Environmental Protection Encouragement Agency Internationale Umweltforschung GmbH in Hamburg (EPEA) und wissenschaftlicher Leite… Entwickelt hat „Cradle to Cradle“ (C2C) der Chemiker und Verfahrenstechniker Michael Braungart zusammen mit dem amerikanischen Architekten William McDonough. Similarly, human constructs can utilize clean and renewable energy in many forms—such as solar, wind, geothermal, gravitational energy and other energy systems being developed today—thereby capitalizing on these abundant resources while supporting human and environmental health. Sep 15, 2019 - I don't care what the history is regarding McDonough, the founder of the Cradle-to-Cradle concept. It’s a way of designing and producing that honours all future generations by designing and manufacturing for next use, instead of end of life. But McDonough has morphed from pure architect to designer … He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. The design of this tent was so well suited to its surroundings that it contrasted sharply with typical modern designs from America (McDonough) or Germany (Braungart). 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Das Cradle to Cradle Products Innovation Institute (C2CPII) wurde 2011 gegründet und verwaltet den Cradle to Cradle-Produktstandard. translators. Work with William McDonough William McDonough, co-author of Cradle to Cradle: Remaking The Way We Make Things and co-founder of MBDC, was recently a guest on Bill Nye’s Science Rules! Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in. Architect, designer, and author William McDonough speaks about the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design—one which draws inspiration from the astonishing effectiveness of natural systems. All rights reserved. A central component of the eco-effectiveness concept, cradle-to-cradle design provides a practical design framework for creating products and industrial systems in a positive relationship with ecological health and abundance, and long-term economic growth. The piece is the brainchild of Braungart and McDonough who met in 1991, and explores Cradle to Cradle as a key design framework that focuses on creating products and industrial systems in a positive relationship with long term economic growth, ecological health and abundance. Cradle to Cradle wurde von Prof. Michael Braungart (EPA) und dem Architekten William McDonough (MBDC) entwickelt und ist mittlerweile zu einem bekannten Nachhaltigkeitskonzept geworden. Help make our better world now. Learn more about the Institute and certification program here. This vision of the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design draws inspiration from the astonishing effectiveness of natural systems. Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. TED.com translations are made possible by volunteer William McDonough is a globally recognized leader in sustainable design and development through his work as an architect with William McDonough + Partners, an advisor to global leaders through McDonough Innovation, and consultant through MBDC, the creators of the framework of Cradle to Cradle Certified™ products. Das Cradle to Cradle-Zertifikat beurkundet die Verwendung von umweltsicheren, gesunden und wiederverwertbaren Materialien (technische Wiederverwertung oder Kompostierung), den Einsatz von Sonnenenergie bzw. The primary goal of Cradle to Cradle Design is to shift thinking from doing "less bad" to being "more good." In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. William (Bill) McDonough is perhaps best known for redesigning Ford Motor 's River Rouge plant with a vast green grass roof. Around the world, geology, hydrology, photosynthesis and nutrient cycling, adapted to locale, yield an astonishing diversity of natural and cultural life. The C2C method is brilliant and vitally important. The Cradle to Cradle Certified Products Program began as a proprietary system; however, in 2012 MBDC turned the certification over to an independent non-profit called the Cradle to Cradle Products Innovation Institute. Februar 1958 in Schwäbisch Gmünd)[1] ist ein deutscher Verfahrenstechniker und Chemiker. Think it can evolve even further? Learn more about the Institute and certification program here. McDonough Braungart Design Chemistry (MBDC) is an environmental consulting firm that advises companies on integrating the Cradle to Cradle ® principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity. Designs that respond to the challenges and opportunities offered by each place fit elegantly and effectively into their own niches. Technical nutrients are strictly limited to non-toxic, non-harmful synthetic materials that have no negative effects on the natural environment; they can be used in continuous cycles as the same product without losing their integrity or quality. Living things thrive on the energy of current solar income. The cradle-to-cradle approach to design was developed by William McDonough, a notable architect in sustainable buildings, and chemist Michael Braungart in 2002. Do share for the good of humanity. Architect and designer William McDonough speaks about his Cradle to Cradle philosophy and design practice. This paradigm shift reveals opportunities to improve quality, increase value and spur innovation. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. The term "Cradle to Cradle" is a registered trademark of McDonough Braungart Design Chemistry (MBDC) consultants. Cradle to Cradle Design's strategy for the use of intelligent and healthy materials, designing human industry that is safe, profitable, and regenerative, while producing economic, ecological, and social value. William McDonough, co-author of Cradle to Cradle: Remaking The Way We Make Things and founder of William McDonough + Partners (WM+P), was recently a guest on Bill Nye’s Science Rules! Lyons and McDonough set a goal of making a “consumable” product that, when used or discarded, would turn into soil without any harmful side effects. Cradle to Cradle (C2C) design is an eye-opening approach to eliminating waste and creating a circular economy. Think the concept needs tweaking? William McDonough is an architect and globally recognized leader in sustainable development and design. It is a FREE and modern web-browser which supports the latest web technologies offering you a cleaner and more secure browsing experience. The book put forward a design framework characterized by three principles derived from nature: Everything is a resource for something else. McDonough is an architect, and Braungart is a chemist. Learn more about the It inspires us to constantly seek improvement in our designs, and to share our discoveries with others. Use clean and renewable energy. podcast. Cradle-to-cradle design: creating healthy emissions e a strategy for eco-effective product and system design Michael Braungart a,b,c,*, William McDonough b,d, Andrew Bollinger c a University of Lu¨neburg, Suderburg, Germany b McDonough Braungart Design Chemistry, Charlottesville, VA, USA c EPEA Internationale Umweltforschung GmbH, Hamburg, Germany d William McDonough and Partners … Celebrate diversity. Cradle to Cradle By William McDonough and Michael Braungart North Point Press, 193 pages, 2002. McDonough, an architect, is the founder of McDonough + … Go deeper into fascinating topics with original video series from TED. Cradle-to-cradle follows a take, make, retake and remake system. (feel free to offer your better idea!) They both mention the Bedouin tent that they saw in Jordan Valley, which inspired them to create Cradle to Cradle. He is a pioneer of the concepts of Cradle to Cradle Design™, the Circular Economy and the Circular Carbon Economy, notably co-authoring Cradle to Cradle: Remaking The Way We Make Things. We recommend that you use Google Chrome for accessing our (or any) website. McDonough proposed the concept of “Waste=Food” as a guiding principle for her design solution. In this manner these materials can be used over and over again instead of being "downcycled" in… During the episode, Nye and his co-host Corey S. Powell asked McDonough about his diverse areas of impact, including product chemistry, plastics and packaging, and architecture. anderen regenerativen Energieformen, den verantwortungsvollen Umgang mit Wasser sowie die Strategien zu sozialen Verpflichtungen des Unternehmens. Open Translation Project. podcast_center-for-social-innovation_cradle-to-cradle-design_1000085430484_itemimage.png William McDonough, architect, author and pioneer of the circular economy talks to us about design principles for the creating in today’s world. It’s called “Cradle to cradle” and it’s design thinking that marks a tremendous departure from the way we currently make and take things to market. Rather than seeking to minimize the harm we inflict, Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in, not lament. Our site is developed with the latest technology, which is not supported by older browsers In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. You are using an old version of Internet Explorer. It is a method used to minimize the environmental impact of products by employing sustainable production, operation, and disposal practices and aims to incorporate social responsibility into product development. In the cradle to cradle model, all materials used in industrial or commercial processes—such as metals, fibers, dyes—fall into one of two categories: "technical" or "biological" nutrients. 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